COVID-19 is highlighting companies’ weaknesses and challenging their strengths. For companies with key intellectual property (IP) assets, those challenges take on a special level of concern for in-house counsel.
Companies today are expected to have detailed and multi-faceted social media touch points with customers and stakeholders. This does not mean that advertising law has suddenly relaxed, or that corporate legal obligations in each legal jurisdiction have gone away. In many cases, with new digital privacy and consumer protection laws and regulations going into effect around the world regularly, the legal field is more complex than ever.