Greg Stern

Former Global Integration Counsel at

My Articles

The Real Threats to Personal Privacy

Most people have no idea how valuable their personal information is and therefore how carefully they should guard it. Or from whom they should be guarding it. Right now, one of the biggest threat vectors is that most of the internet economy runs on advertising; advertising runs on targeted ads; and targeted ads run on what many properly informed people would conclude is information they would prefer to keep private.