Alexandra Johnson

IP lawyer at Novo Nordisk A/S

Novo Nordisk A/S is a Danish-based pharmaceutical company. She manages the company’s global trademark portfolio and supports technology transfer and licensing deals. Previously, she practiced trademark, copyright, and advertising law at Foley & Lardner LLP. 

My Articles

Don’t Get Lost in Translation: How Google Translate and Other AI Tools are Transforming Trademark Law

In-house lawyers who are responsible for their company’s trademarks need to understand the latest developments with regard to translation tools. No longer cumbersome programs that generate gibberish, these tools are changing the way trademark applications are processed and approved. By looking at one such service, Google Translate, it is clear that in-house counsel should become familiar with its capabilities before the trademark examiner uses it against you.