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Mastering LinkedIn to Advance Your Career

S ocial media strategies are instrumental to promote brands. Companies use them to showcase their products or services, reach their target audience, and lead the conversation in their industry. The same techniques can also help ambitious in-house counsel promote their personal brand and propel their careers.

Dennis Garcia, assistant general counsel at Microsoft, is an avid supporter of using social media professionally. On top of crafting his digital persona as a dedicated lawyer on Twitter, Garcia lists "building a compelling profile on LinkedIn" as one of the best ways to attract potential employers or recruiters. He also has become an industry thought leader by publishing articles on the platform.  

Garcia will discuss how to master LinkedIn at the ACC webcast "How to Promote Your Personal Brand Using LinkedIn" on November 15 at 12 PM EST. He will be joined by Reese J. Arrowsmith, vice president and head of legal operations at Campbell Soup Company and chair of ACC Legal Operations. The webcast will include a Q&A segment and cover the following topics:

  • Creating a strong digital presence to boost your career;
  • Using LinkedIn basics, such as sharing content, commenting, tagging users, and joining the right groups for you;
  • Tips on how to polish your profile for success; and,
  • Best practices for becoming an industry thought leader, including promoting yourself and your work, fostering connections, and finding your dream jobs.

Register for the webcast today.

About the Author

Karmen Fox is the web content editor of ACC Docket.


The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.