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Avoiding the Ethical Perils and Pitfalls of Big Data

Rapid advancements in technology and globalization have led to an unprecedented rise in data collection. While this information provides a unique insight into global human behavior, it can also promote unethical business practices that violate international privacy standards. As we enter into a new era of data analytics, in-house counsel must strike an important balance between driving revenue and ensuring the continued integrity of company practices under the law.

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